Dealers would like you to put 1/3 down. However, this figure is negotiable and can certainly be less than 1/3 the price of the car. Purchase price of the dealer's car: This is the price of the car ... The Dealer Invoice Price has hidden mark up such as holdback and other fees built into the price. The following Toyota price guides strip these hidden dealer profits out and illustrate the MSRP, the invoice price, Holdback and the true dealer cost. (See price definitions below.) Why You Should Know the True Dealer Cost... Star® Pipe Products is a domestic & global manufacturer for a broad array of iron products for the water and wastewater industries. Established in 1981, Star® Pipe Products is headquartered in Houston, Texas and has been delivering quality products and services for over 37 years.